I specialise in highly realistic compositing, repro and advanced post-production for commercial imagery. My work helps save reshoots, reduce waste and support smarter production decisions — from fake website trials in fashion to wider production innovation.

 

Using a hybrid approach that combines traditional craft with new technology, I personally shoot new items in the studio — often on myself — and seamlessly composite them onto existing model imagery to create convincing, production-ready results.

 

Previously at Next Home, I helped reshape large-scale production through the development and use of fake window views, reducing the need for overseas furniture shoots and significantly lowering air miles, shipping demands and environmental impact. Today, I am at the forefront of testing AI and exploring new approaches to fashion photography, combining hands-on image-making expertise with forward-thinking workflow development. Please see below for examples of my recent work for Next.